Special events are generally hospitality or entertainment-based, and are therefore of a social, rather than business, nature. Event management firms are frequently hired to plan and execute large-scale company meetings and special events. This NSW guide to traffic and transport management for special events has been compiled by Roads and Maritime Services, the NSW Police Force, Local Government and the Transport Management Centre, to outline statutory requirements and best practice recommendations. Often, the distinction between public events and other types of events can get blurred, because although the format of the event might mean that it is free and open to the public, the objective could actually be marketing or fundraising based. Similarly, many fairs and festivals, such as Virgin’s V Festival, Innocent Smoothie’s Fruitstock, and Ben & Jerry’s One World One Heart festival, are actually experiential / brand marketing events created specifically by brands; they just use a festival format in order to market and promote their products/brand to consumers.

What does a special event planner do? As such, the four main categories encompass many different types of events—some of which make up entire sub-sectors of the event industry in their own right, such as brand marketing or fundraising events. Some of these events will be free to attend, and so are often considered public events, but the primary purpose is for the organizers to make a profit by selling products, food & beverages, or entertainment.

These types of events might be small local community events, such as a street party, or large-scale national events, such as the Macy’s Thanksgiving Day Parade. Finally, public events can also be organized by commercial companies and brands. Read a real special event planner job description by Chad Hudson, President, Creative Director and Owner, Chad Hudson Events. Therefore, within the private events category of special events, there are also several sub-categories. Some documents on this page may not comply with accessibility requirements (WCAG). A definition of special events—with examples of different types of special events. Career advice and employment information. Why become a special events planner? Sometimes, in the case of the Olympics, they are even international events. Similarly, charity events and fundraisers make up another large sector of the events industry, but these also come under the umbrella of special events. Special events is a very broad umbrella term used to describe non-corporate and non-trade events.

Typically, when people think of private events they just think of parties and celebrations; receptions, dinners, birthdays, bar/bat mitzvahs, weddings, and anniversaries. In addition to the main sporting event itself, these established events often include many secondary events as part of the official program, such as charity previews, opening ceremonies, closing galas, award ceremonies, sponsor parties, and other hospitality events. Pros and cons of being a special event planner by Chad Hudson, President, Creative Director and Owner, Chad Hudson Events. not open to everyone. These guidelines do not address non-competitive bicycle rides. Therefore, because they are neither free nor held in a public space, they sit within their own category of special events known as fairs and festivals. The sporting events category of special events includes many nationally and internationally renowned events. Others are actually brand marketing and experiential events—such as roadshows, product demonstrations, and sampling events—that are looking to target a broad consumer audience and so take the form of a public event. That’s not to say they don’t still have business objectives; while some are purely celebratory, many are held for the purpose of marketing, advertising, promotion, and sales. If it doesn't, we will have it made for you. While weddings and concerts are common events for an event management professional, sporting events, reunions, and large parties are also occasions that can benefit from event management. Included in the guide: Certain types of brand communications events are private events, such as retail events, launches, fashion shows, award ceremonies, openings, and premieres. This brand-owned event is essentially a marketing and PR event for Red Bull, which just happens to take the form of a sporting event. This category also includes commercially-operated festivals. Special events is a very broad umbrella term used to describe non-corporate and non-trade events. So while brand events make up their own sector of the event industry, they sit under the umbrella of special events; some in the private events category and others, as we’ll see below, in public events or fairs & festivals. The arrangements for these are covered in the NSW Guide to Traffic and Transport Management for Special Events. At a local level, there are also many different types of sporting events, such as boat races, rodeos, bike rides, marathons, and equestrian events, all of which come under the umbrella of special events. The most common type of commercially-operated public event is a fair or festival—which we’ll look at in the next section. Some public events are local council or government-organized events, held for celebration or entertainment purposes, such as Royal weddings, Presidential inaugurations, New Year’s Eve celebrations, official commemorative events, street parties, and town festivals. Others, such as parades, public performances, non-commercial festivals, rallies and protests—everything from Gay Pride to World Zombie Day and Chinese New Year Festivals—might be organized by community groups or political, religious, and non-profit organizations in order to celebrate, educate, or demonstrate. The special events sector of the industry broadly consists of private events, sporting events, public events, and fairs & festivals. While you could argue that these are still a type of public event because anyone can attend, as long as you pay the entry fee, many of these events are held in private venues—convention centers or exhibition halls—rather than public spaces. They typically require the permission or involvement of public officials, such as the Mayor or local council. Public events are generally held in public spaces, open to the general public, and free to attend or spectate. Some mass-participation charity / fundraising events are also public events, such as a fun run or bike ride, which might take place on the city streets, involve road closures, and be watched by the public. Each of these broad categories within special events is actually made up of many different types of events. Sometimes, public events serve a dual purpose and so they span multiple categories of special events. These events are typically granted permission by public officials because they offer the public some form of entertainment, shopping, or leisure activity.

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