Find the best candidates quicker than your competitors. “The Air Jordan signature shoe has and will always be the most important shoe we make each year,” says Craig Williams, President of Jordan Brand. It’s when, after seemingly endless iterations, they have a hopeful final product for Jordan to try on. The Air Jordan 33 boasts its FastFit containment system, and the Jordan Proto-Max 720 uses the same tall, full-length Air unit featured on the upcoming Air Max 720 release.


Great for building a list of leads.

With RocketReach, you’ll find the right customers while gaining key insights into current company data and statistics.

One Bowerman Drive,

What company does Craig Williams work for?

Our workflow has solid direction now - we have a process in place the begins with RocketReach and ends with huge contact lists for our sales team..it probably saves Feedtrail about 3 months of work in terms of lead gathering. “They can leverage technology and innovation that Nike produces in their footwear better and faster.”, Jordan Brand has used Nike’s technology in its footwear as of late.

2 spot in terms of market share, according to retail point-of-sale information reported by SSI Data.

From pushing performance to tweaking design on the sample size, Michael Jordan’s size 13, there’s one specific moment in the 18-month process the design team always looks for. Craig Williams is President of Jordan Brand at Nike. Finding emails for contacts turned into a one-and-done instead of a week long process. Consumer interests determine how many colorways, how many stories, the mix of limited editions, in-line offerings and plenty more. “The good news for us is that we are a brand that has a global footprint,” Williams says. Jordan brand needs to take a page from Nike Sportswear and do a better job at engaging that kid.”. Black and red will always have a place in the Air Jordan line. {{ userNotificationState.getAlertCount('bell') }}, , “We are really trying to push performance first and foremost, but we do like to wink back to the past a little bit,” says Kuerbis. Before RocketReach, the process of sourcing email addresses consisted of scouring the internet, asking mutual friends, or stalking on LinkedIn. Craig A. Williams is the President of Jordan Brand for Nike. And industry insiders believe he has his work cut out for him to right the ship. Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as senior vice president, The Coca-Cola Co. and president of The McDonald’s Division (TMD) Worldwide and was responsible for growing brands and beverages categories. with its singular designs and lines across footwear and apparel, the unveiling of the Air Jordan 35 marks the next step in building a brand’s presence on the courts and in culture. The bottom line is that it has been a effective tool in my work, as a non-profit reaching out to leadership. “We did a pretty good job of creating something new and fresh and highlighting different things.”. Also, Amin would like to see Jordan Brand better utilize Nike’s technology. Trusted by over 6.1 million users and 95% of the S&P 500.

Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as Senior Vice President, The Coca-Cola Co. and President of The McDonald’s Division (TMD) Worldwide and was responsible for growing brands and beverages categories.Williams joined Coca-Cola in 2005 and was responsible for leading and growing the … Craig Williams’s colleagues are Damon Johnson, Lalita Bhamare, Cicara Williams, Wayne Hathaway.


“The conversation starts always with the future and pushing innovation forward,” Casper says.

Chinese basketball star Guo Ailun has a Morpho Butterfly colorway of the Air Jordan 35.

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